web design tips for your business

10 Web Design Tips For More Business in 2022!

If you are looking for tips on how to build a better website, stick around and we will discuss ten web design tips that will bring in more business in 2022! We will talk about the importance of each step and why you should implement it on your site.

Let’s look at what we will be exploring in this article. We will go into depth for each topic later in the article.

Factors To Consider When Designing A Website In 2022

  1. Site Speed 
  2. Leverage the Fold 
  3. Hick’s Law 
  4. Simplicity
  5. What to Avoid 
  6. Priorities 
  7. Visual Cues 
  8. Using People in Photos 
  9. Listing Order 
  10. Social 

Web Design Is Becoming Increasingly More Important

In 2022, online experience and thus the design and usability of your website will become even more important than it has been in past years. Having experienced some major shifts in business over the past few years and with coronavirus pandemic, people are spending more and more time online than in previous years.

For this reasons, taking your customers online experience very seriously is one of the most important things you can do as we move into 2022. Here are some actionable steps you can take and things to make it all happen!

Web Design Tips To Boost Sales In 2022

Focus On Site Speed 

People are becoming more and more impatient with slow websites. It’s been said that your site should load within 3 seconds, however 1 second is the optimal amount of time. Any professional web design service should know this so make sure you ask before you hire.

Many people agree that this is one of the most important things for a website in today’s day and age.  Not only are slow websites annoying, but customers will lose trust and refrain from making purchases on websites that don’t load fast enough.

Users Will Navigate The Site With Ease.

Having a speedy site will allow your users to go from page to page with ease. If your site is slow, it may cause a user to become uninterested and impatient. 

SEO Will Be Improved.

Not to mention, many search engines, if not all, consider site speed when they are appearing in search rankings. The faster your site is, the higher it will be on a search engine. It is for this reason alone that investing in your site speed is important. 

how to choose a color palette for your next website

Use Space On The Site Wisely

There is debate on whether there is still a fold in web design terms anymore. However, considering the way you use space on your website is super important. People will still spend on average, 57 percent of their time above what is known as the fold. 

Time Spent On A Website Often Declines With Each Visit.

People generally visit a site and during their first and second visit have the most screen time. After this, their time on the site will generally decline. The fold is the time a user spends on a certain page. When it is above the fold, it is good for business, however, below the fold means that users are not interested in what you have on your site.

It is important to keep readers hooked. Here are a few things to increase the time spent on your site. 

  • Make sure headlines are clear and descriptive. This is where you want to capture the attention of the user. 
  • You want to make sure that your main point is called into action. Don’t beat around the bush, make sure you know what you want people to know. 
  • Adding media is always a good idea. It will hook the reader and grab their attention quickly. 

Be Aware Of Hick’s Law 

Hick’s Law is going to be referring to the option that the user has. The more options that a user has, the more time they are going to take to decide.

However, studies have shown that if there isn’t a huge selection, the user is more likely to purchase something. Here are a few things you can do to help keep users interested. 

  • Limit items and choices that need to be made on your website
  • Focus on Your CTA (Call to Action) 
  • Put Social Media on the Site if Active 
  • Make One Page Per Item 

Keep It Simple

Sometimes, less is more. So if you’re looking to design your own e-commerce website, keep this in mind and try to keep it simple.

Users tend to like more simple websites what have clean designs, a strong color scheme, and easy navigation,  In addition, your website should make clear the services and products your company provides in order to get the best response from viewers.

A person is going to stick around on the website longer if it is simple and elegant rather than loud and confusing.  While it’s ok to have elaborate designs on a website, keeping it clean, simple and uncluttered will prove to be best in 2022.

PRO TIP: Learn more about what website builder to use in this post here!

web design tips for your business

web design tips for your business

What to Avoid 

Many people who create a website and many web design agencies love to use carousels, however, doing so has been said to be completely useless. Many people click on the first item and never see the next. 

Another thing that people use when designing websites is tabs and accordions. People do not notice these, and they are most often ignored. This also reduces the click amounts on the site as well.


If you are not using the above items, how do you present your website? If you’re a WordPress developer, you may think the answer is simple. And guess what- it is.

All you need to do is incorporate important information on a single page. This is going to make sure that scrolling is more important than clicking. 

When everything is in one area, people are more likely to read it and click on it. Having important elements on one page is a great way to get great results.

Visual Cues 

When creating a website, you will want to guide the user to where they need to be. You can do this in several ways, including visual cues. 

When including a photo, you will want one that is going to generate more traffic. You want people to read the information you are giving them. In many cases, if a person is looking at the text in the picture, the more apt people are to read that text. 

Use People in Photos 

Photos will be used to help direct the attention of the user. That is why including photos of people is helpful. However, you do not want to use stock photos. When you use photos, you want them to be of employees or other staff. Generally, stock photos are uninteresting and plain. This means that the user gets bored, quickly. 

party rental web design services

PRO TIP: Learn these important web design tips for your business before you continue. We know it will be super helpful.

Use Lists

When presenting information, lists are a great way to do so. However, it is important to note that many people remember items at the beginning and end. Therefore, you should place the most important aspects of that list properly. 

Online Engagement

This is where you are going to take into consideration the opinion of those who visit the site. If you have positive feedback on the site, product, service, etc., you are going to have more people visit the site. 

The more positive feedback that you have, the better. This is where you can show proof that your website and product are reliable. 

Conclusion: 10 Web Design Tips That Will Bring in More Business in 2022!

When it comes to creating a website, it is important that you keep these tips in mind. These tips are going to help you create the best website possible for entering 2022! We hope that this article with ten web design tips will bring in more business for you in 2022! 

how to choose a color palette for your next website

How To Choose A Color Palette For Your Next Website


Do you want to know how to choose a color palette for your next website?  This post will give you all the information you need to do so.  In addition, we will go over some popular web design color choices and what businesses they are best suited for.

If you need to choose a color palette for your next web design project, read along to learn everything you need to know!

web design tips for your rental company

PRO TIP: Hiring a professional web design agency such as systMD LLC can help with choosing the right color palette for your next website and take out some of the guesswork! SystMD LLC is located in NJ and works with businesses everywhere providing web design and branding services!

It’s Important To Choose The Right Color Palette For Your Business Website

It’s important that you pick a strong color palette for your business website that coordinates well with the type of business you do.  In the bottom portion of this post we will go over everything you need to know regarding colors businesses should (and should not) choose.


Different Businesses Should Focus On Appropriate Color Choices

As a rule of thumb, every business should focus on a color choice that is appropriate for their niche. For example, a corporate establishment such as a financial institution should not use colors that give off a feeling of carelessness or quirkiness.  Use our short guide below to choose the best colors for your business website.


web design services for small businesses

Web Design Color Palette Guide

Red Hues

Are you considering using shades of red such as crimson or a deeper maroon shade?  Red is a very strong color choice that looks great on its own and can lend power to the overall look and feel of a website.

Choosing red is a great option if it’s used on its own with white or if you combine it with a color such as blue or navy (which can balance out the look).  Here are some businesses that do great with strong, red accent colors in their web design color strategy:


  • Retail (think Target and Lego)
  • Moving Companies
  • Cars and Automotive
  • Hardware
  • Health and Medical Related
  • Dating Sites
  • Governmental (combined with yellow, orange, and/or blue)


Blue and Navy

Blue and navy blue is a great choice for companies that have a conservative and overall corporate look and feel.  It tends to evoke feelings of reliability, trust and help customers feel secure.

Here are some of the business types that do great with blue accents in their website:

  • Law Firms
  • Banks and Financial Institutions
  • Other Corporate Establishments
  • Apps
  • Health And Well-Being Related (light blue)
  • Governmental



Yellow is a great color that exudes friendliness and a casualness that is great for many different types of businesses to use.  In addition, yellow is often combined with other colors to neutralize its energetic nature.

Consider yellow if you are building a site for a:

  • Construction Companies
  • Moving Companies
  • Lifestyle Blogs



Green is a great color for health and wellness and if you are in an industry that performs any type of cleaning service.  Use green for your website in the following industries:

  • Anything Related To Health
  • Organic Related
  • Cleaning Companies
  • E-Commerce Sites
  • Informational Sites



Black is a great color that gives of a luxurious feel.  It’s great for retail (especially luxury brands, beauty and e-commerce sites.  Here is a few examples of when to use black on your website:



web design tips for your business

Color Palette Helps With Branding, Trust and Credibility

The color palette you choose ultimately weaves together your branding elements in a positive way. In addition, it helps with trust and credibility.

As an example, if you have a website for a bank and use bright pink as the main accent color, you may not evoke the feelings of trust and security a financial institution website should evoke.  It’s important to note this fact because it’s a great example of how a color palette can negatively impact your business.

Failing To Choose The Proper Color Palette Can Lead To A Loss In Sales

If you fail to connect with the right web design agency you can lose sales in the long run.  A great web design agency should have a background in branding and the ability to inform you of the right color choices for your business.

Companies such as systMD offer branding consultations and can help you with color choice and palette throughout the web design process.  You can contact them on the contact page of this website for a free consultation on web design services.

You don’t want to try to build your website on your own. Hire a reputable company for the best results!


retail websites retail web design services

Choosing The Right Color Palette In Web Design Is Key!

Choosing the right color palette in web design is key to your success.  Doing so can either make or break your business as we indicated above.


Companies such as systMD LLC put a strong focus on branding and color palette choices.  In doing so they offer web design that leads to higher conversion rates and sales.  Choosing a professional web design agency that will offer smart branding options is key to your future success as a business.  We know you’ll learn all about the best color palette when you choose a great web design agency.


We hope you have learned how to choose a color palette for your next website and wish you all the best.

web design tips for your business

5 Web Design Tips For Your Business

When you own a business, one of the most important parts is having your website and internet presence top-notch, so here are 5 web design tips for your business. By keeping these tips in mind, you can help ensure that your business will have a great website and an even better online presence to show to the entire world. 

If you are ready to learn some great web design tips for your business, grab your laptop and a cup of coffee, and let’s get to work! 

web design tips for your rental company
web design tips for your business

Web Design Tips For Business Owners

Tip #1: Keep The Website Clean Of Clutter

One of the most essential tips to keep in mind for web-design is to keep the website free of clutter. Nothing dissuades customers from using your website if it is hard to navigate and they have a large number of ads and pop-ups jumping up everywhere. The website’s point is to sell your products or services to your visitors, not distract them with unnecessary stuff. 

When tackling any web design project, whether it be an ecommerce website or a custom web design project, you should try to look at your design from a users perspective. Ask yourself the following questions:

  • Is my website user-friendly?
  • Can I tell what the point of the website is easily?
  • Does the website draw me in or confuse me?

Answering these few questions is an easy way to distinguish how the design of your website impacts web visitors. And if you can do that you are certainly on the right path!

PRO TIP: Read this article on how to design the perfect ecommerce website! We know you’ll really enjoy it.

Tip #2: Ensure Your Website Is Mobile Friendly

More people each day are using their smartphones to visit websites online, and thus it is essential to make sure your website is mobile-friendly. This means using plenty of headings and subheadings to break up long walls of texts, use images, make sure everything scales appropriately, and ensure that user experience is suitable across all platforms. 

Ensuring that your website is fully responsive and looks great on mobile is particularly important for retail websites and ecommerce sites where transactions can take place on the site itself. A large percentage of people would make a purchase from their smartphone. So you should definitely make that easy for them to do.

retail websites retail web design services
retail websites

Tip #3: Keep Your Contact Details Easily Visible To Visitors

Too many businesses forget this simple yet crucial point of web design. When visitors come to your website, you want to make sure that your contact details are easily visible to them so they can contact you if they wish. Having your contact details hidden away or in a hard-to-find location can dissuade customers from purchasing from you or following up with you on potential sales. 

Tip #4: Ensure The Website Looks Professional

One of the most essential tips to keep in mind is that you are keeping your website professional-looking. Nothing makes your website and business seem less trustworthy than not having your website professionally done. If you can not design your website yourself to look professional, then you should hire a web design company to do it for you. 

Here are some pointers for ensuring that your website looks professional:

Tip #5: Content, Content, Content

It goes without saying that you should be focusing on your content once you have designed your website. You need to make sure any content on your website is well written and well designed, and it should be relevant to your business. This will help your website be ranked better by Google and thus drive more traffic to your website. 


Designing the perfect website for your business can take a lot of work, but you can do it as long as you put in the time and effort. You will be much better off in the long run by taking the time to design the best website you can, rather than waiting to do that later on. You now know 5 web design tips for your business.

how to design the perfect e-commerce website

How To Design The Perfect E-Commerce Website

E-commerce sites are becoming more common, so it is important that you know how to design the perfect e-commerce website. It does not matter if you are designing the site for yourself, designing it for another person, or having an ecommerce web design agency design it for you; Having a good understanding of how to design an e-commerce website will be helpful. 

Keep reading to learn what you need to know about designing the perfect e-commerce website and the tips and tricks of the trade that you make you a top-notch e-commerce website designer. 

ecommerce web design
Awesome e-commerce web design is super important!

Your E-Commerce Website Design Should Be As Simple As Possible

One of the most important steps in designing the perfect e-commerce or retail website is making sure you are keeping the entire design simple. A common mistake that many people make when starting with an e-commerce website is they make it overly complicated. Complicated designs do not work, and they only serve to make customers frustrated as they try to figure out your website. 

Sites such as custom rental websites, online stores, and websites that offer customers an easy way to complete transactions benefit from simplicity. You should keep this in your mind during the design process because it will be helpful to your sales.

Do not bother with all these bright colors, and images, and banners, and pop-ups, and everything else that you can throw onto a website. All you are doing there is distracting people from the important aspects of your website. You want them to purchase things from your website, not get distracted from everything else you have on the website. 

The easiest way to remember to keep your design simple is the mnemonic KISS: Keep It Simple Silly. Just repeat this to yourself repeatedly when you are designing the E-commerce site, and you should never run into the issue of not keeping the design simple. Once you complete the website, go through it as if you are the customer and see if the design is simple and makes sense. 

PRO TIP: Read these helpful web design tips before you go on. We know you’ll like them and find them helpful.

Go Through Your Website As If You Were A Website Visitor

Once you have fully designed the website, you may think you are done, but you would be wrong. Just because the website has been designed does not mean that it is the perfect e-commerce website. There is still one more important step that you will need to remember to accomplish before publishing the site so the whole public can see it. 

Take a break from your website for a few days so you can return to it with a fresh perspective. Go through your website from a visitor’s point of view so you can see what they will see. Use the following list to check whether your website is simple and the perfect e-commerce website for your visitors.

  • Are you distracted by the color scheme of the website? Are the colors too bright? Are the colors too dark? Do the colors clash with each other?
  • Can you find everything you are looking for easily? Are things hidden around the website in categories, making it difficult to find items? 
  • Are the products that are being sold on the website organized in a way that makes sense for visitors? Do the products have proper tags and categories? 
  • Is the checkout and cart system easy and quick to work through? Is there any way you can simplify it even more to speed up the process for visitors?

Ensure That You Are Using High-Quality Images

Now you may want to hire a graphic design service for this one. Especially for your logo. Choose a professional logo designer near you because your logo is essentially the face of your brand.

When designing your perfect e-commerce website, you will want to make sure that you are only using high-quality images. Images are some of the first things that people will look at when they are on your site, so you need to make sure that what they are looking at are high-quality images. This allows you to put forth your best foot for your website. 

This applies to every image you have on your website, but if you can not find high quality for everything, focus on your products and landing page. These are the places on the website that visitors will see most often, and you will want to make sure that you are wowing the visitors that come to your website with those pages. 

PRO TIP: Read this article on how to start a rental business from home and get started!

web design tips
web design tips for your rental business

Your Website Should Be Designed For Both Computers And Phones

Another important thing to keep in mind when designing the perfect e-commerce website is to ensure that you have designed it to be responsive. A responsive website layout will ensure that you get more customers for your website, whereas a non-responsive website may not do very well in the internet world. 

By making your website responsive, you will make it easier for mobile users to access your website, and in the modern age, with the usage of smartphones, your website must still be easy for them to use. 


Designing the perfect E-commerce site can take a lot of time and hard work, but it is better to put in the time now than later. You can also hire a company that specializes in custom web design and e-commerce sites such as systMD LLC. They are located in NJ and offer packages to meet your needs and that of your business.

Now that you know how to design the perfect e-commerce website get out there and start building yours now!

web design tips for your rental company

Web Design Tips for Your Rental Company

If you need web design tips for a rental company or business, read on to learn a ton of easy tips you can use! But the most important thing is to hire a custom web design service to help you through the process. So keep that in mind and enjoy our post!

Renting items to others is known as one of the best wealth-building businesses around for years. Whether it be dumpsters, cars, or construction tools, renting to others allows you to retain ownership of the property and get paid when someone borrows the items. 

For a rental company starting out or an established one needing a website, the question of design always comes up. With the hundreds of different designs available to you, how do you know what fits your business the best? For anyone needing custom rental business web design services, this post will certainly help! Let’s take a deeper look and find the web design tips for your rental company. 

web design tips for rental businesses
web design tips for your rental business

6 Easy Web Design Tips To Use For Your Rental Business

The Theme

After you have secured a hosting platform and named your website, the next step is to begin the design work. Themes are designed in several different ways, depending on the type of business you have. Rental companies are particular in that most people know what they want or need before searching for the site. This means the person visiting your site does not need to be impressed by rich graphics and other theme-related additions that do not add value to the renting experience. 

The entire design for your rental company should focus on the interaction with customers and making it easy to find and purchase what they want in the shortest time possible. In other words, clean and functional works better than busy graphics and a slow response time. Hiring a web designer with a knack for graphic design services will certainly help you develop a seamless and user friendly site!

Employ Video for Better Customer Interaction

One must for a rental company that rents items homeowners and contractors need to perform a job is to add a video platform showing how the equipment works. A homeowner may know they need to rent an impact gun, but many will also utilize videos online to know how to use it. The place they get their information may as well come from your company. 

Adding a how to use equipment video platform on your rental website will give the customer trust in your willingness to help with their project and keep them as a customer for years to come. It also helps to keep your equipment in good condition as you can show in the video what not to do. 

Add Seamless Search Functions

Your rental company probably has a large number of products for rent. Making it simple for the customer to be able to find what they are looking for is essential. Two things should be added to your site for this purpose. 

  • Browsing Capability: As with most sites that sell and rent products, the main body of your site will be designated to photos and specifications of the items you rent. Organizing these under categories that allow for easy browsing is a must for user-friendliness. 
  • Search Capability: There are those, however, who don’t want to waste time browsing. For them, make sure to have your site designed with a search function that allows a search of the inventory using keywords. 

Use SEO in Your Content

If you are like most companies, part of your goal is to grow and attract new customers. There are two ways you can achieve this online. One is direct advertising, and the other is using search engine optimization.

Most new customers in today’s world find companies to purchase from after completing an online search. With Google being the most utilized search engine, it’s crucial to understand how their system works. Google uses keywords and phrases in a customer search to give the most relevant results on the search page. SEO is used within a website’s design to make your site more relevant than others during a search. If you are having a site designed for your rental company, make sure any content added is SEO-friendly for long-term results. 

bike rental web design

Utilize Quality E-Commerce

When designing your rental company site, another essential aspect is to have a quality eCommerce platform that handles all user loads and gives the best results. The system needs to flawlessly manage pricing, rental durations, incorporate all costs and automatically keep up with times, like pick up and return dates. 

Automating all of these steps through an eCommerce platform allows you to run a more efficient business and lets you spend more time growing your company than getting bogged down in the details of the daily operations. 

Automate The Process

Every rental business or company has a system for renting out equipment with a specific set of terms. You can automate the process of your rental company on your website and streamline the process. In automating your systems on your website, you and your employees will have less work to do. Things like calendars, scheduling, rental terms and payments can all be done online making your life easier and customers happier too.


Having a rental company can often be overwhelming. There are so many things to consider and so much to be done. However, if you take these factors into considering when designing a custom site for your business, you and your employees can minimize some of the stress. And streamlining the process is what it’s truly all about.

If you need help with rental company web design services, systMD LLC works with tons of businesses just like yours. Give us a call today or request a quote. We hope you have learned some important web design tips for your rental company and wish you luck in the process.