how to choose a color palette for your next website

How To Choose A Color Palette For Your Next Website


Do you want to know how to choose a color palette for your next website?  This post will give you all the information you need to do so.  In addition, we will go over some popular web design color choices and what businesses they are best suited for.

If you need to choose a color palette for your next web design project, read along to learn everything you need to know!

web design tips for your rental company

PRO TIP: Hiring a professional web design agency such as systMD LLC can help with choosing the right color palette for your next website and take out some of the guesswork! SystMD LLC is located in NJ and works with businesses everywhere providing web design and branding services!

It’s Important To Choose The Right Color Palette For Your Business Website

It’s important that you pick a strong color palette for your business website that coordinates well with the type of business you do.  In the bottom portion of this post we will go over everything you need to know regarding colors businesses should (and should not) choose.


Different Businesses Should Focus On Appropriate Color Choices

As a rule of thumb, every business should focus on a color choice that is appropriate for their niche. For example, a corporate establishment such as a financial institution should not use colors that give off a feeling of carelessness or quirkiness.  Use our short guide below to choose the best colors for your business website.


web design services for small businesses

Web Design Color Palette Guide

Red Hues

Are you considering using shades of red such as crimson or a deeper maroon shade?  Red is a very strong color choice that looks great on its own and can lend power to the overall look and feel of a website.

Choosing red is a great option if it’s used on its own with white or if you combine it with a color such as blue or navy (which can balance out the look).  Here are some businesses that do great with strong, red accent colors in their web design color strategy:


  • Retail (think Target and Lego)
  • Moving Companies
  • Cars and Automotive
  • Hardware
  • Health and Medical Related
  • Dating Sites
  • Governmental (combined with yellow, orange, and/or blue)


Blue and Navy

Blue and navy blue is a great choice for companies that have a conservative and overall corporate look and feel.  It tends to evoke feelings of reliability, trust and help customers feel secure.

Here are some of the business types that do great with blue accents in their website:

  • Law Firms
  • Banks and Financial Institutions
  • Other Corporate Establishments
  • Apps
  • Health And Well-Being Related (light blue)
  • Governmental



Yellow is a great color that exudes friendliness and a casualness that is great for many different types of businesses to use.  In addition, yellow is often combined with other colors to neutralize its energetic nature.

Consider yellow if you are building a site for a:

  • Construction Companies
  • Moving Companies
  • Lifestyle Blogs



Green is a great color for health and wellness and if you are in an industry that performs any type of cleaning service.  Use green for your website in the following industries:

  • Anything Related To Health
  • Organic Related
  • Cleaning Companies
  • E-Commerce Sites
  • Informational Sites



Black is a great color that gives of a luxurious feel.  It’s great for retail (especially luxury brands, beauty and e-commerce sites.  Here is a few examples of when to use black on your website:



web design tips for your business

Color Palette Helps With Branding, Trust and Credibility

The color palette you choose ultimately weaves together your branding elements in a positive way. In addition, it helps with trust and credibility.

As an example, if you have a website for a bank and use bright pink as the main accent color, you may not evoke the feelings of trust and security a financial institution website should evoke.  It’s important to note this fact because it’s a great example of how a color palette can negatively impact your business.

Failing To Choose The Proper Color Palette Can Lead To A Loss In Sales

If you fail to connect with the right web design agency you can lose sales in the long run.  A great web design agency should have a background in branding and the ability to inform you of the right color choices for your business.

Companies such as systMD offer branding consultations and can help you with color choice and palette throughout the web design process.  You can contact them on the contact page of this website for a free consultation on web design services.

You don’t want to try to build your website on your own. Hire a reputable company for the best results!


retail websites retail web design services


Choosing The Right Color Palette In Web Design Is Key!

Choosing the right color palette in web design is key to your success.  Doing so can either make or break your business as we indicated above.


Companies such as systMD LLC put a strong focus on branding and color palette choices.  In doing so they offer web design that lead to higher conversion rates and sales.  Choosing the right web design agency that will offer smart branding options is key to your future success as a business.  We know you’ll learn all about the best color palette when you choose a great web design agency.


We hope you have learned how to choose a color palette for your next website and wish you all the best.

can I build my own e-commerce website?

Can I Build My Own E-Commerce Website?


You may be wondering, “Can I build my own e-commerce website?”.  As you know, one of the coolest things about being a business owner in today’s day and age is that we can now build our own E-commerce websites if we want to. It’s a wonderful freedom and scary too. Twenty years ago, no one would have ever thought about doing such a thing as building their own e-commerce website.  However, and as we move into 2022, the ease at which we can do so is truly remarkable.

Yes. You Can Build Your Own Website If You Want.

Now, there are easy ways to build up your own website from scratch. Web design platforms of today are very user-friendly. They enable entrepreneurs to create professional business websites without the huge up-front cost that old brick and mortar business ventures required in the past.

Some user-friendly web design platforms include:

Some of these platforms are even free (with limited capabilities.  However, in order to really get your site looking the way you want it and professional, it will take a lot of time and effort. Even the most easy to use platforms can be complex and take a lot of work to use!

But Is Your Business More Than Just A Hobby?

However, it’s important to note that if you have a business that you want to be more than just a hobby, building your own website may not be the best decision.  For this reason hiring an e-commerce website designer may be a better option.

Deciding which route to go will affect the course that your business takes. So read on and learn everything about whether or not you should build your own e-commerce site.  From this post, you will have a better idea about whether you should hire a web design agency for your retail website or online shop or do it on your own.

PROTIP: Read this great post to learn how to design the perfect e-commerce website.

Should You REALLY Consider Building An E-Commerce Site Or Not?

The important question to consider is this. While it’s certainly possible to build your own website, is this something you really should do? Let’s go over some important facts to consider when making the decision about building a website on your own.

web design tips for your rental company

Your Website Is The Face Of Your Brand


Before there was a real market for online businesses, you could see athletes and sponsors really being the ones to sell a brand. Now, people want to know the person that they are buying a product from. With social media taking a whole new role in the shopping experience, making sure that you have a good front facing persona is extremely important.

Although it may not be your actual face anymore, it is definitely important to start with your best foot forward and make a website that people can trust and feel comfortable on. If you think about it, you wouldn’t go into a brick and mortar store that looked run down and ugly on the outside. This follows into the digital space. You need to make a website that is relatable to your market. You should also make sure that you spend the time, and a little bit of money, to have the right look, feel, and function to your website.

It can be great to make a website from scratch, but it can sometimes be hard to make sure that the function, look, and feel of the site are able to be maintained. The right custom web design team can help you make that a reality.


Your Website Needs To Evoke Trust


Just like going to your local supermarket, it is important to make sure that your website evokes trust from your potential customers. It is important to show possible consumers that you will be able to keep their data secure and that they know what you are selling matches what you are advertising.

The most important part of building your brand is ensuring that people really know what they are paying for. In a lot of situations, patrons will be willing to spend a little more on a website they feel like they can trust and a brand they feel will be loyal to their customer base.

It’s always a good idea to make sure that your website has the right infrastructure behind it. While building your own site can be satisfying, it is sometimes difficult to make sure you have all of the right properties and programming languages in place to accommodate all of the customers you want.


Your Branding Needs To Be On Point

It can sometimes be hard to focus on one single thing to sell or produce, but when it comes to actually branding yourself, you need to make sure that people know what they are paying for. No one will want to buy something from a company that they don’t feel comfortable with, and the start of every shopping experience is finding the right place to buy.

If you not only want to capture the attention of your customers but also get some repeat business, it will be extremely important to be laser focused with branding yourself. When looking at the top companies in the world, you know exactly what they are selling. If I say Walmart, you immediately know what I am talking about, same with Amazon or CVS.

It can be hard to make sure you brand yourself right, but with the right support behind you, you can make it happen. Making sure you have a direct and concise brand will help your customers know exactly who you are and make it easier to recommend you to a friend. 


Customers Will Be Giving You Their CC Information


Security is probably one of the most important things when considering opening an Ecommerce business, especially when you think about the fact that your consumers will be trusting you with their private credit card information. There are tons of companies out there to help you create a safe and secure environment for your consumers.

From SimpleSafe and ADT, finding the right security company can be a bit of a headache, but it is one of the best ways to make sure that your company can stand the test of time. There are threats to your consumers all over the place, but with the right standards and the best security profiles, you can be sure that both you and your customers’ information can be safe.


Everything Needs To Function Perfectly


When opening up a page for the first time, one of the worst things that can happen are glitches or bugs. It is extremely frustrating when you go to a website and find errors that should have already been corrected. When starting your E-Commerce website, it is critically important to make sure you debug any of the programming issues before you open up the site. Whether it is a small problem with a link or a much bigger problem with a payment method, consumers do not want to run into issues when shopping.

When comparing this to the brick and mortar stores, it would be like walking in and being completely ignored by the employees. If you want to build a good business that is able to be long standing, it is important to make sure that you check your website before launch, on a regular interval, and whenever a customer complains. Paying attention to feedback from your consumers is a great way to find errors, but it is much better to check in with your coding team, or if you go through a paid website, the website administrators before you launch your website.


You Want To Get The Most Out Of Your E-Commerce Website


Hiring A Web Design Agency Is The Way To Go


All Things being equal, it is very difficult to program your own website. Some people have the HTML and C# or C++ skills to create and design their own website, but it’s okay if you can’t. Services are available from some great companies that will help you get started from scratch. This can take a huge load off of a good entrepreneur who wants to start a new business but isn’t quite sure where to start. 

web design tips

Hire systMD LLC For Your E-Commerce Web Design Project

Hiring systMD LLC for your next web design project is the best thing you can do.  SystMD is a New Jersey web design agency with locations throughout Northern NJ.

The team at systMD LLC handles web design projects for businesses everywhere and of all sizes and shapes. With a speciality in rental websites and custom rental web design services, systMD LLC is your best choice for e-commerce web design and hosting solutions.

We hope this post has been helpful and informative.  You should now have the answer to your question can I build my own e-commerce website and wish you the best of luck.

how to design the perfect e-commerce website

What Website Builder Should I Use?

When it comes to creating your website, you may be wondering what website builder should I use? If you’re not hiring a web design agency, then this post will explain everything you need to know.

There are many different website builders on the internet, and all of them have their various pros and cons, making them either ideal or not ideal for usage in creating your website. You will want to keep these pros and cons in mind to choose the best website builder for you. 

If you are ready to learn about what website builder you should use, grab your computer, and let’s get started on learning about those website builders! 

web design tips for your business

web design tips for your business

Using WordPress To Create Your Website

One of the most common website builders used to power most of the websites on the Internet is WordPress. WordPress is powerful, it is easy to use, and it has one of the largest online resource libraries available for people using it to create their websites. However, there are some things to keep in mind with WordPress. 

When you hear WordPress, you will want to check to see if it is or as they are two utterly separate website builders. It is up to you personally to decide whether or not you prefer or, though overall, tends to be better for websites that need a lot of extra functionality. 

Even though you can create a website on your own with WordPress, in many cases, if you have the money to do so, it can be a smart idea to hire a professional to create your website. They will have the experience and tools necessary to perform a perfect job for you and ensure you get a website with all the functionality you need for your website. 

WordPress is undoubtedly the best website builder you will find on the website when it comes to all website builders. However, it is only the best website builder if you hire a professional WordPress developer to create your website for you. Of course, you can make it on your own, but you are not going to do as well of a job as if you had hired a professional in the beginner to do it for you. 

Using Wix To Create Your Website

Wix is another common website builder you will see people using to create websites for different purposes, whether blogs or e-commerce websites. There are several reasons why Wix has become so popular for beginner web designers, especially for people who just want to create a functioning website for themselves without a lot of extra bells and whistles. 

Wix offers you easy-to-use tools to create your website, and the block editor tends to be much more intuitive for people without a lot of special training in website design. You also gain access to many templates you can use to create your website, and Wix is fully hosted, so you will not have to worry about purchasing web hosting services on top of your domain name. 

Overall, Wix can be nice for basic websites and beginning web designers, but in the end, it is not the best option to go with if you plan on ever moving your website or you need a lot of functionality. Not only that, but the free version will place Wix ads into your URL and on your website, making it look less than professional. 

WordPress developers near me

Using Gator To Create Your Website

Gator is an option for creating websites for someone who wants to create a website and have it hosted from the same website to help streamline things. It is one of the few all-in-one options when it comes to web development and hosting. This, however, does not necessarily mean that this is the option you want to go with when it comes to your website. 

With Gator, you get access to hundreds of easy-to-use templates to create your website, making it feel very much like a Wix website with the added addition of extra functionality. The interface is all point and clicks, so it does not take much work to create a very nice-looking website. Not only that, but you also gain access to an extensive stock photo library to make your website. 

Overall, this is a much better option than Wix when it comes to creating your website, but it is still not as excellent as WordPress. However, if you do not have the money for an expert with WordPress, Gator can be a perfect choice to create your small website. 

PRO TIP: Read these 5 reasons your business needs a professional website!  We know it will be helpful.


Choosing the right website builder to create your website takes time mainly because once you settle on one, it can be hard to change over to a different website builder later on down the road. As long as you do your research, though, you should not have to worry about choosing the wrong website builder. You now know what website builder you should use.

what do you need to start a business

What Do You Need To Start A Business?

You might be wondering what do you need to start a business?  Well, if you’re the entrepreneurial type, I’m sure you’ve asked yourself this question many times!  In this post we will go over everything you need to start a successful business.

If you are going to start a business, then make sure that you are prepared for the challenges that lie ahead of you. It is not going to be easy, but if you are willing to make sacrifices and put in the work needed, then eventually all of your hard work will pay off in more ways than one.

what do I need to start a business?

Things You Must Have To Start Your Own Company

Before you start a business, you need to make sure that you have all of the skills and knowledge and be surrounded by professionals that you will need to run and market your business. You cannot be successful if you do not know what you are doing.

Here a few things on what you must have to start your own business:

1. Professional Branding

Professional branding is about creating a message that you will convey to your clients. This message includes who you are and what you do.

The overall message should be about how your business helps your clients. The message should be conveyed through everything that you do online and offline. When someone sees your website, does it convey the message that you want to convey?

If you want to attract clients to your business, then you need to provide a reason for them to choose you over other businesses. The reason can be anything, but it has to be something that is unique to your business. What makes you different from other businesses?

Here are some branding elements every business must have:

  • Business logo design
  • Cohesive branding elements such as font, colors and graphic design elements
  • A website that reflects branding
  • Other print elements must all reflect cohesive branding strategy

Having a professional brand will give you a way to display your business in a positive way. It will also give you a way to display what your business does for others in a positive way. People want to associate with businesses they find positive and appealing. If you need help creating a brand for your business, then there are many professionals who can help you create an amazing brand for your business such as graphic designers who will create a unique brand for you, photographers who will take pictures for your website and social media pages, and designers who will set up your entire website the way you please.

2. Effective and Good-looking Website For Your Business

The importance of a good website cannot be emphasized enough. Hiring a web design agency such as systMD LLC to create a custom site for your business is a great start. SystMD LLC is NJ’s top web design agency, and they specialize in a variety web design services including:

A Well Designed Website Can Make (Or Break!) Your Business!

A good website can make the difference between having a successful business not. We all know that in today’s digital age, it is important to have a presence online. But having a website is not enough. You need a website that is easy to navigate, well designed and packed with information.

To have an effective website, you need to have a good website design as well as a great website content. You can outsource the development of your website, but it is important to have constant communication with your web developer.

Build a great landing page

One of the most important elements of your site is the landing page. The landing page is the first page that visitors see when they visit your site. You need to make sure that this page is compelling and interesting to visitors so that they will want to continue exploring your site.

Consider your website navigation

Another important part of your website is the navigation bar. The navigation bar contains links to the different pages on your site. It should allow visitors to access the pages they want easily and quickly. Visitors should also be able to easily find the information they are looking for without having to search for it.

The information on each page of your site should be relevant and informative. Visitors should be able to find what they are looking for quickly and easily. Each page should contain information related to your business, such as products and services, contact information, location and hours of operation, pictures of your products, testimonials from past customers and so on. The more thorough you are in providing information about your business and products or services, the more likely you are going to attract new customers and keep old ones coming back again and again.

Update the site frequently

The most important thing you need to remember about having a website is to update it frequently. Your website should be constantly updated with new information about your products, services, new additions to your staff or upcoming events and promotions. This will keep people coming back to visit your site again and again.

Having a good website can help drive more traffic to your business. It can help increase sales by increasing customer satisfaction and by generating more leads for you. A good website can also help you communicate with existing customers in a more efficient manner so that you can build relationships with them and find out what their needs are in order to better serve them in the future.

Hire an agency that specializes in your industry

Another important factor to consider is to hire an agency that specializes in your industry. So if your a car rental business, you will want to hire a car rental web design agency to create your website. Furthermore, if you are a small business you will want an agency that specializes in small business web design services.

web design services for small businesses
web design services for small businesses

3. A Product or Service to Offer

When starting a business, you will need to decide what product or service you will offer. This will make it easier for you to write a business plan and to keep your focus. When choosing a product or service, it is important to think about the customer. You also need to think about how you will market your product or service and how much money it will cost to get started.

It is important for you to think about the customer so you need to ask yourself some questions, like “Who will buy my product or service?” and “Why would they buy from me?” If you do not have the answer to these questions, then you may want to reconsider your product or service. It is best not to choose something that might be too difficult for you to sell or something that is difficult for customers to understand.

You should also think about how you will market your product or service. Also, you will need to think about how much money it will cost you to get started. There are many things you will need to factor in:

  • The cost of your product or service
  • The cost of marketing your product or service
  • The cost of getting started in business
  • The cost of running your business

4. Money To License and Register Your Business

Licensing and registering a business name is a very important step to starting a new business, since you could face legal problems if you don’t get a proper license and register.It is a good idea to create a website beforehand so you can manage to keep your business name as well and after you start getting calls you can get your business registered.

There are many different types of licenses and registrations that you can apply for. The first thing that you should do is check with your city and state to determine which licenses and registrations are required in your area. They will also tell you how much each license or registration will cost you.

The first license or registration that you should apply for is an Employer Identification Number (EIN) from the IRS. This will allow you to report taxes for your business and get paid by employees. If you don’t have this number, then you will not be able to get paid by employees or report taxes on a federal level.

Next, make sure that you have a local license or registration. This will allow you to operate legally in your area. You must have a local license or registration to operate legally in any area.

This may include setting up a corporation. The secretary of state of any state handles the incorporation of any corporation in that state. You will have to decide whether to be a non-profit corporation or a for-profit corporation. Each have advantages and disadvantages.

Non-profit corporations are tax-exempt, meaning the corporation will not have to pay taxes on the money it makes. Any employees do have to pay personal income tax, which will include you. There are also other legal limitations on ownership and the operations of a non-profit that do not apply to a for-profit corporation.

For-profit corporations are not tax-exempt, meaning they will have to pay a corporate tax. But they can have a private owner, meaning you can own them directly. There are fewer limitations on their business practices than non-profit corporations. Check your state for details.

starting a small business

5. Marketing Strategy for Your Business

Marketing is the key to a successful business. This is true for both online and brick-and-mortar companies. If your customers don’t know about your business, then they can’t buy your products or services.

For a business to be successful, it must have a well-thought-out marketing strategy.

Here are some tips for creating an effective marketing strategy:
  • Advertising Your Products and/or Services:There are many ways to advertise your products and/or services. You can put up posters, banners and business cards. You can also use yellow pages, radio ads and billboards. The type of advertising you use should be based on your target audience.
  • Promoting Your Business in Certain Areas: For your business to be successful, you need to get your name out there. You can do this by starting a blog or writing for magazines. You can also make it known that you offer free samples of your products or services. This will help your business grow, as well as help your customers find you more easily.
  • Promoting Your Business on the Internet: The internet is a great place to promote your business. There are many ways to promote your business on the internet including creating a website, creating a blog, and posting videos on YouTube.

6. Dedication

It is very important to be dedicated to your business if you want to succeed. It is easy to get distracted when you have a lot of things to do. The first step in becoming dedicated to your business is to set goals.

You should write down your goals and post them where you will see them every day. Post the goal on your computer, on the fridge, on the bathroom mirror and on your desk at work. You should also have a goal for what you want to accomplish each day.

But it is not just enough to have dedication- you need to show it to your customers! One to show dedication to your business is by investing on your website. You can do this by adding a dedication page.

In a dedication page, you can include information on the history and why you started the business , also what makes you different from other businesses in the same industry. Show testimonials from your customers or information about rewards they have earned from customer service. This will help to build trust with your customers and will help you to gain more customers.

More On Exactly What’s Required To Build A Business

Below are some commonly asked questions and pointers on what’s actually needed to be an entrepreneur and found a business or startup.

So How Do You Get Customers For Your New Business?

So now you have set up your business- how do you get customers? You can get customers by advertising, networking and having a memorable business name. Advertising is an easy way to get customers because it is fast and it is relatively inexpensive. There are several different types of advertising that you can use. Many small business owners choose to advertise on the internet because it is cheaper than other types of advertising and it is more efficient.

  • You can advertise on social media websites such as Facebook, Twitter, Google+, Craigslist and eBay, where you can pay a small fee to advertise your business. Social media sites are a great way to reach out to your audience.
  • Ask friends and family to help you out!. This is a good option if you are planning to start a small business. Friends and family are more likely to support you and to buy from you than other people.
  • Try local marketing companies such as newspapers, radio stations and billboards. These companies will help spread your message to a wide audience and will cost less than other forms of advertising.
  • Use the power of your website to attract more customers! There are so many powerful tools nowadays such as Search Engine Optimization (SEO) that can take your business name to one of the first ones on Google.

Do You Need A Lot Of Money To Start A Business?

One question people often ask when starting a business is, “how much money do I need”? Starting a business on a small budget can be a difficult task. Most people who start a business do not have a lot of money up front and start their businesses by using their own money. Sometimes they may use their savings or they may use loans from friends and family members.

There are other ways to start a business without using your own money, by applying for a small business grant. These grants are available to small business owners who want to start their own businesses. You can also apply for government loans and some of these loans do not require a down payment. Look for business partners who will help you start your business. This will allow you to get started with less money up front and share the risk.

Researching the competition and potential customers is the most important step in starting a business on a small budget. This will allow you to see what they are doing right and what they are doing wrong. You should also research your customers and potential customers.

What Businesses Are The Easiest To Start?

You can start a business that involves your passion or you can start a business because you need to make money. You can start a business as an entrepreneur or you can start a business by working for someone else. There are many different factors that you need to consider when deciding on the right business for you.

  • Some businesses are easier to start than others because they do not require as much startup capital. For example, a rental business may be easy to start depending on the products your business will be renting to consumers. If you want to start a business but do not have much money, then the easiest business for you to start is an online business. Online businesses do not have a lot of overhead costs and you do not need a lot of startup money to get started.
  • Another type of business that is easy to get started is a home-based business. These types of business are easy to get started because they do not require as much startup capital as a brick-and-mortar store.
  • You can also run a home-based business, which will help to save on office space and other overhead costs. Working from home will save you money but it will also give you more freedom in terms of your hours and your location when starting your new business.
  • You can also choose a franchise when starting your new business. A franchise will have some initial costs, but it will give you training and support during the startup process and during the first few months of operation. You can also get help with marketing and advertising when starting a franchise.

There are other types of businesses that are easier to get started than others. It is important to research all of the different options available and figure out which option is right for you. It is important to choose the right type of business for your personality and your goals so that you will be successful in making money with your new business.

starting a rental company tips
starting a rental business tips

What You REALLY Need To Start A Business?

As we have seen, starting a business is not as easy as it seems. There is a lot of work to be done before you can get into the business.

When you are starting a business, it is important to have the right mindset and attitude. There are many people who fail at starting a business because they do not have the right attitude. The key to success is to do everything you can to succeed. You must be committed to working hard and working smart.

  • Make sure you have a great professional branding.
  • Your website is well designed and it is working well to serve its best purposes.
  • Make sure your product or service is”hot” and in demand.
  • Use your money in the smartest way you can.
  • Create a customized Marketing strategy and you will see good results coming in.
  • Dedication is the key for your success.

Once you have completed the necessary steps, you can start your own business. It is important that you have the right mindset and attitude when starting a business. If you know what you need to start a business, then get started and go for it!

why you need a professional website for your business

5 Reasons Your Business Needs A Professional Website

If you own a business, you may be wondering if you need a professional website for it or not, so here are 5 reasons your business needs a professional website. There are many reasons why your business must have a professional-looking website in this day and age, but these are some of the most important reasons why. 

If you are ready to learn why your business needs a professional website, then grab your computer and cup of coffee, and let’s get started! 

Wordpress development NJ

A Professional Website Will Make You Look Professional

It may be hard to believe, but if you get a professional website, it can make you look professional to customers looking to purchase products or services from your business. The website itself should be professional-looking, as websites that are not only tend to drive people away as no one wants to enter private data into what appears to be a sketchy website. 

Not only that but having a website even makes you more credible to customers than if you did not. Your website may not be the focal point of your business, but just by having that website for your business, you increase your credibility by a significant amount. Customers are more inclined to purchase from a business that has a professional e-commerce web design because there is a certain amount of trust in a company with a website in the modern age. 

PRO TIP: Read these 5 easy web design tips for your business right here to learn how to design the perfect e-commerce site.

Having A Professional Website Can Attract More Customers

Another great benefit and reason to why your business should have a professional website in the modern age, is that you can attract more customers by having one. Businesses such as retail and rental businesses especially benefit from a professional website and hiring the right web design agency in order to create one.

Google sees millions, if not billions, of searches every day, and a good chunk of those could probably go to your website, but first you need to have that professional website on Google. So if your in retail or the rental business, have a designer build a retail website or a custom rental website and watch as your business explodes.

Once you are on Google, having a professional website will help you to rank better in Google, which will in turn help drive more traffic to your website. The more traffic your website gets each month, the more income your business will be earning. You will not get far if you do not have a professional website. 

PRO TIP: Wanna know how to start a rental business from home? Read this informative post!

web design tips

Professional Websites Allow You To Showcase Your Products

Having a professional website means you can showcase your businesses products or services easily to visitors entering your website. How you go about showcasing your products is important because if you are not showing them in a professional manner, or with a professional website design you will probably not see many customers from your website. 

Use your website to give your online customers the feeling as if they had entered into the physical location of your business, if you have one, with pictures and web copy. This will help to promote the feeling of a professional and trustworthy website, and thus by extension, a professional and trustworthy business. 

PRO TIP: If you are wondering whether you should hire someone to build a website, read this post here.

Professional Websites Allow Customers To Easily Contact You

There are many websites out there and business which make it hard for customers, new or past, to easily contact them making them seem less professional and less trustworthy. A professional website is designed in a way to make it easy for customers to find your contact us page, and then use it to get in touch with you if they need to.

This tends to be one of the best ways for a business to keep in touch with potential leads, and customers who may have had a slight problem but could be a returning customer if properly taken care of. The professional website design with that visible and easy to use Contact Us page makes that easy. 

A Professional Website Ensures You Long Term Success

The final reason why your business needs a professional website is that it ensures you long term success as a busines, as long as nothing out of the ordinary happens to your business. If you have a niche that is not going to go out of style, or you are keeping up with the times then you should not have to worry about the business going out of vogue on the internet. 

With how many people use the internet, if you do not have a professional website on it, you will not last long as a business. People are doing more and more of their shopping online, so if you want to stay competitive in today’s marketing age, you will need to have a professional website designed for your business. 


There are many reasons why your business needs a professional website if you want to succeed in the modern digital age. It can be daunting at times to get a professional website for your busines, but you will be thankful once you make the transition. You now know 5 reasons your business needs a professional website.

should i hire someone to build my website

Should I hire someone to build my website?

When you are considering putting a website out on the internet, you may be wondering, should I hire someone to build my website? It can be a tough choice to decide whether or not you should hire someone to build your website because a website is a big part of you that you are now putting out onto the internet and want it done right. Hiring a skilled agency for WordPress development might be the best course of action.

If you are ready to learn if you should hire someone to build your website, grab your computer and let’s get started! 

wordpress developers near me

Do You Have A Large Budget To Spend On Your Website?

Web developers rarely come cheap, and the good ones can cost you a pretty penny. This is one of the first and most significant considerations you should consider when trying to decide if you should have someone build your website for you or build the website yourself. In the end, though, the answer to this question will wind up on your shoulders, but here is our advice on the matter. 

If you have a large budget you can spend on your website, and your website will be the face of your business, you should consider hiring someone to build your website for you. You have to do many things when running a business, and trying to develop a website for your business should not have to be one of those things. Not only that, but a web developer will have a better understanding of how best to create your website to give you a professional look to your customers. 

If you do not have a large budget to spend on your website or your website is not a business website, you should probably build it yourself. It is not difficult to create a website on your own, and most blogs and other similar websites can easily be created on your own with a low budget through a variety of website-building sites. Both WordPress and Wix are excellent choices if you decide to build the website yourself. 

Do You Need A Custom Design?

Unless you are a web developer yourself, another big question that you will need to decide on when considering hiring someone to build a website for you is, do you need a custom web design? Maybe you need a professionally customized retail website or ecommerce site for your business. If you want a fully custom-designed website, you will need to hire someone to create a website for you unless you have the skills necessary. 

PRO TIP: Learn how to design the perfect ecommerce site here.

If you do not need a fully custom website design, you can consider building the website yourself. WordPress and Wix both offer themes that you can use to create your website, making it extremely simple to develop a website for yourself easily and quickly. The only downfall is that they are not always the most customizable. 

However, for a business website, it is typically always best to hire a web developer to help design your website. It is a professional site, and as such, it should be developed by a professional to give you the best face to your customers. A self-made website may not always convey the sense of professionalism that you want it to.

wordpress development agencies NJ

Do You Have The Necessary Time To Build The Website Yourself?

Another significant factor that comes into play when deciding if you should hire someone to build your website for you or not is whether or not you have the time to build the website personally. This is frequently the second most crucial factor that comes into play into this decision right behind whether or not you have the budget necessary to pay someone to create the website for you.

If you have the time to build your website yourself, it can be a good idea to take the time to create and design the website yourself. Not only will it save you a good amount of money, but you will get to be there for the entire design journey of the website, making sure it is done exactly how you want it, and you will have a full understanding of the ins and outs of the website. 

If you do not have the time to create the website yourself, now is the time to consider having someone else build the website for you. Building a website can be a lengthy process, and unless you have the time necessary to put into it, it is typically better to hire a web developer to create the website for you. 


Deciding whether or not you should hire someone to build your website for you can be a challenging decision to make, but if you take the time to do your research, you will find it is an easier decision than you initially thought. You now know if you should hire someone to build your website.

web design tips for your business

5 Web Design Tips For Your Business

When you own a business, one of the most important parts is having your website and internet presence top-notch, so here are 5 web design tips for your business. By keeping these tips in mind, you can help ensure that your business will have a great website and an even better online presence to show to the entire world. 

If you are ready to learn some great web design tips for your business, grab your laptop and a cup of coffee, and let’s get to work! 

web design tips for your rental company
web design tips for your business

Web Design Tips For Business Owners

Tip #1: Keep The Website Clean Of Clutter

One of the most essential tips to keep in mind for web-design is to keep the website free of clutter. Nothing dissuades customers from using your website if it is hard to navigate and they have a large number of ads and pop-ups jumping up everywhere. The website’s point is to sell your products or services to your visitors, not distract them with unnecessary stuff. 

When tackling any web design project, whether it be an ecommerce website or a custom web design project, you should try to look at your design from a users perspective. Ask yourself the following questions:

  • Is my website user-friendly?
  • Can I tell what the point of the website is easily?
  • Does the website draw me in or confuse me?

Answering these few questions is an easy way to distinguish how the design of your website impacts web visitors. And if you can do that you are certainly on the right path!

PRO TIP: Read this article on how to design the perfect ecommerce website! We know you’ll really enjoy it.

Tip #2: Ensure Your Website Is Mobile Friendly

More people each day are using their smartphones to visit websites online, and thus it is essential to make sure your website is mobile-friendly. This means using plenty of headings and subheadings to break up long walls of texts, use images, make sure everything scales appropriately, and ensure that user experience is suitable across all platforms. 

Ensuring that your website is fully responsive and looks great on mobile is particularly important for retail websites and ecommerce sites where transactions can take place on the site itself. A large percentage of people would make a purchase from their smartphone. So you should definitely make that easy for them to do.

retail websites retail web design services
retail websites

Tip #3: Keep Your Contact Details Easily Visible To Visitors

Too many businesses forget this simple yet crucial point of web design. When visitors come to your website, you want to make sure that your contact details are easily visible to them so they can contact you if they wish. Having your contact details hidden away or in a hard-to-find location can dissuade customers from purchasing from you or following up with you on potential sales. 

Tip #4: Ensure The Website Looks Professional

One of the most essential tips to keep in mind is that you are keeping your website professional-looking. Nothing makes your website and business seem less trustworthy than not having your website professionally done. If you can not design your website yourself to look professional, then you should hire a web design company to do it for you. 

Here are some pointers for ensuring that your website looks professional:

Tip #5: Content, Content, Content

It goes without saying that you should be focusing on your content once you have designed your website. You need to make sure any content on your website is well written and well designed, and it should be relevant to your business. This will help your website be ranked better by Google and thus drive more traffic to your website. 


Designing the perfect website for your business can take a lot of work, but you can do it as long as you put in the time and effort. You will be much better off in the long run by taking the time to design the best website you can, rather than waiting to do that later on. You now know 5 web design tips for your business.

how to design the perfect e-commerce website

How To Design The Perfect E-Commerce Website

E-commerce sites are becoming more common, so it is important that you know how to design the perfect e-commerce website. It does not matter if you are designing the site for yourself, designing it for another person, or having an ecommerce web design agency design it for you; Having a good understanding of how to design an e-commerce website will be helpful. 

Keep reading to learn what you need to know about designing the perfect e-commerce website and the tips and tricks of the trade that you make you a top-notch e-commerce website designer. 

ecommerce web design
Awesome e-commerce web design is super important!

Your E-Commerce Website Design Should Be As Simple As Possible

One of the most important steps in designing the perfect e-commerce or retail website is making sure you are keeping the entire design simple. A common mistake that many people make when starting with an e-commerce website is they make it overly complicated. Complicated designs do not work, and they only serve to make customers frustrated as they try to figure out your website. 

Sites such as custom rental websites, online stores, and websites that offer customers an easy way to complete transactions benefit from simplicity. You should keep this in your mind during the design process because it will be helpful to your sales.

Do not bother with all these bright colors, and images, and banners, and pop-ups, and everything else that you can throw onto a website. All you are doing there is distracting people from the important aspects of your website. You want them to purchase things from your website, not get distracted from everything else you have on the website. 

The easiest way to remember to keep your design simple is the mnemonic KISS: Keep It Simple Silly. Just repeat this to yourself repeatedly when you are designing the E-commerce site, and you should never run into the issue of not keeping the design simple. Once you complete the website, go through it as if you are the customer and see if the design is simple and makes sense. 

PRO TIP: Read these helpful web design tips before you go on. We know you’ll like them and find them helpful.

Go Through Your Website As If You Were A Website Visitor

Once you have fully designed the website, you may think you are done, but you would be wrong. Just because the website has been designed does not mean that it is the perfect e-commerce website. There is still one more important step that you will need to remember to accomplish before publishing the site so the whole public can see it. 

Take a break from your website for a few days so you can return to it with a fresh perspective. Go through your website from a visitor’s point of view so you can see what they will see. Use the following list to check whether your website is simple and the perfect e-commerce website for your visitors.

  • Are you distracted by the color scheme of the website? Are the colors too bright? Are the colors too dark? Do the colors clash with each other?
  • Can you find everything you are looking for easily? Are things hidden around the website in categories, making it difficult to find items? 
  • Are the products that are being sold on the website organized in a way that makes sense for visitors? Do the products have proper tags and categories? 
  • Is the checkout and cart system easy and quick to work through? Is there any way you can simplify it even more to speed up the process for visitors?

Ensure That You Are Using High-Quality Images

Now you may want to hire a graphic design service for this one. Especially for your logo. Choose a professional logo designer near you because your logo is essentially the face of your brand.

When designing your perfect e-commerce website, you will want to make sure that you are only using high-quality images. Images are some of the first things that people will look at when they are on your site, so you need to make sure that what they are looking at are high-quality images. This allows you to put forth your best foot for your website. 

This applies to every image you have on your website, but if you can not find high quality for everything, focus on your products and landing page. These are the places on the website that visitors will see most often, and you will want to make sure that you are wowing the visitors that come to your website with those pages. 

PRO TIP: Read this article on how to start a rental business from home and get started!

web design tips
web design tips for your rental business

Your Website Should Be Designed For Both Computers And Phones

Another important thing to keep in mind when designing the perfect e-commerce website is to ensure that you have designed it to be responsive. A responsive website layout will ensure that you get more customers for your website, whereas a non-responsive website may not do very well in the internet world. 

By making your website responsive, you will make it easier for mobile users to access your website, and in the modern age, with the usage of smartphones, your website must still be easy for them to use. 


Designing the perfect E-commerce site can take a lot of time and hard work, but it is better to put in the time now than later. You can also hire a company that specializes in custom web design and e-commerce sites such as systMD LLC. They are located in NJ and offer packages to meet your needs and that of your business.

Now that you know how to design the perfect e-commerce website get out there and start building yours now!

how to start a rental business from home

How To Start A Rental Business From Home

If you are wondering how to start a rental business from home, then I have some very good news for you.  In today’s digital era, starting any type of online business, including a rental business that rents out equipment and other assets is extremely possible and profitable.  In addition, doing so is something that will help you gain financial freedom you are looking for and help you to thrive in today’s online arena.

starting a rental company tips
starting a rental business tips

What Is A Rental Business Anyway?

Before understanding exactly how to go about beginning a rental business, let’s take a look at what exactly a rental business is.  In understanding the basics, you will better learn how to start a rental business from home.

A rental business is a company or online store that offers products and other assets that are lent out rather than purchased.  Rentals are conducted for a pre-determined period of time as per rental terms and policies.  Pricing is usually more lenient as a customer will eventually give back the product.  Renting products enables customers to get something they want for a fraction of the cost (and a limited amount of time).

Rental companies offer a solution for individuals who do not want to purchase an item and would rather rent the item instead.  Over the past decade, the rental business niche has expanded tremendously. In today’s day and age, items such as clothing, designer jewelry and handbags, equipment and even homes can be offered to potential buyers and lent out rather than purchased.

Creating the right business structure for your rental company:

It’s important to know the market, understand similar competitor businesses and create the right business structure and business plan for your rental business.  You can begin by looking at other businesses in similar markets and inquiring about their services.  Simply looking on their website at their pricing is a great way to better understand how they operate.

Many business owners (probably not local competitors) will offer advice and their support.  All you have to do is reach out and ask.  Making connections with those in similar businesses is a great way to understand the market and its challenges.  Facebook groups is a great resource for many business owners.  Explore groups that have a focus on rental businesses and entrepreneurship.  You’ll find that this is a great way to learn the ropes from people who are doing what you are doing.

bike rental business image tips
bike rental business image

Popular Types Of Rental Companies You Can Start

There are many different types of rental companies and retail websites that can be very successful.  Here we will go over a few of them so you understand the types of rental businesses at your disposal.

car rental business image
rental business

5 Steps For Starting A Rental Business

STEP 1: Decide On A Product To Rent To Consumers

The first step for starting any type of rental business or company is choosing the type of product you want to rent to consumers.  Are you considering a simple piece of equipment or would you like to rent out your property or real estate?

In order to properly choose the type of business, ask yourself a few questions:

  • How much upkeep am I comfortable with?
  • Do I have enough funding for the type of rental business I want to start?
  • What products and aspects of a rental business am I most interested in?
  • Have I created a business plan?
  • How will I rent out products?
  • What will my pricing structure and rental terms be?
  • Is there a demand in the market?

Once you have gone over these questions you should have a better idea on the type of rental business you want to start.

STEP 2: Consider A Company Name And Branding

Next step is a very important one. You will want to consider your company name and branding.  Branding includes the following:

The bottom line is that you will want consistency in your branding so that potential customers see your branding elements and think of your business.  Doing so you will be rewarded with a higher level of customer patronage and recognition of your brand.

graphic design services in NJ
graphic design services

STEP 3: Register Your Business

Registering your business is the next step and something you will need to do in order to get started with your rental company.  You will first need to figure what type of business structure you will use for your rental business.  You can learn more about that on this page here.

In addition, you will need to choose a name to do business as and register with the IRS.  It may seem like a complicated process but it’s actually pretty straight forward.  Just do it all step by step and you’ll register your business and be able to start doing business.

STEP 4: Build A Website For Your Rental Company

The next step and a very important one is to build a website for your rental company.  There are so many options, you will need to find a great website designer to help you create a website that is both functional and attracts customers.

So if you have a car rental business, be sure to hire a web design agency specializing in car rental companies. It might sound obvious, but you’d be surprised at how many people neglect this important step!

Your website should have the following:

  • Ecommerce solutions and payment integration
  • Scheduling options to book rentals
  • Seamless online experience
  • Social media integration
  • Responsive

You’ll want to read these web design tips for your rental business to get started.  But consult with several web designers, get a few quotes, and make your decision so you get an awesome website for your rental company.

web design tips for your rental company
web design tips for your rental company

STEP 5: Begin Marketing Your Business

The final step is to begin marketing your business.  Consider your approach and what works for other businesses such as yours.  Will you do social media campaigns or PPC.  Choosing the right marketing strategy will be key to your long term success.

We hope you have learned a lot from this post on how to start a rental business from home and wish you the best of luck.

web design tips for your rental company

Web Design Tips for Your Rental Company

If you need web design tips for a rental company or business, read on to learn a ton of easy tips you can use! But the most important thing is to hire a custom web design service to help you through the process. So keep that in mind and enjoy our post!

Renting items to others is known as one of the best wealth-building businesses around for years. Whether it be dumpsters, cars, or construction tools, renting to others allows you to retain ownership of the property and get paid when someone borrows the items. 

For a rental company starting out or an established one needing a website, the question of design always comes up. With the hundreds of different designs available to you, how do you know what fits your business the best? For anyone needing custom rental business web design services, this post will certainly help! Let’s take a deeper look and find the web design tips for your rental company. 

web design tips for rental businesses
web design tips for your rental business

6 Easy Web Design Tips To Use For Your Rental Business

The Theme

After you have secured a hosting platform and named your website, the next step is to begin the design work. Themes are designed in several different ways, depending on the type of business you have. Rental companies are particular in that most people know what they want or need before searching for the site. This means the person visiting your site does not need to be impressed by rich graphics and other theme-related additions that do not add value to the renting experience. 

The entire design for your rental company should focus on the interaction with customers and making it easy to find and purchase what they want in the shortest time possible. In other words, clean and functional works better than busy graphics and a slow response time. Hiring a web designer with a knack for graphic design services will certainly help you develop a seamless and user friendly site!

Employ Video for Better Customer Interaction

One must for a rental company that rents items homeowners and contractors need to perform a job is to add a video platform showing how the equipment works. A homeowner may know they need to rent an impact gun, but many will also utilize videos online to know how to use it. The place they get their information may as well come from your company. 

Adding a how to use equipment video platform on your rental website will give the customer trust in your willingness to help with their project and keep them as a customer for years to come. It also helps to keep your equipment in good condition as you can show in the video what not to do. 

Add Seamless Search Functions

Your rental company probably has a large number of products for rent. Making it simple for the customer to be able to find what they are looking for is essential. Two things should be added to your site for this purpose. 

  • Browsing Capability: As with most sites that sell and rent products, the main body of your site will be designated to photos and specifications of the items you rent. Organizing these under categories that allow for easy browsing is a must for user-friendliness. 
  • Search Capability: There are those, however, who don’t want to waste time browsing. For them, make sure to have your site designed with a search function that allows a search of the inventory using keywords. 

Use SEO in Your Content

If you are like most companies, part of your goal is to grow and attract new customers. There are two ways you can achieve this online. One is direct advertising, and the other is using search engine optimization.

Most new customers in today’s world find companies to purchase from after completing an online search. With Google being the most utilized search engine, it’s crucial to understand how their system works. Google uses keywords and phrases in a customer search to give the most relevant results on the search page. SEO is used within a website’s design to make your site more relevant than others during a search. If you are having a site designed for your rental company, make sure any content added is SEO-friendly for long-term results. 

bike rental web design

Utilize Quality E-Commerce

When designing your rental company site, another essential aspect is to have a quality eCommerce platform that handles all user loads and gives the best results. The system needs to flawlessly manage pricing, rental durations, incorporate all costs and automatically keep up with times, like pick up and return dates. 

Automating all of these steps through an eCommerce platform allows you to run a more efficient business and lets you spend more time growing your company than getting bogged down in the details of the daily operations. 

Automate The Process

Every rental business or company has a system for renting out equipment with a specific set of terms. You can automate the process of your rental company on your website and streamline the process. In automating your systems on your website, you and your employees will have less work to do. Things like calendars, scheduling, rental terms and payments can all be done online making your life easier and customers happier too.


Having a rental company can often be overwhelming. There are so many things to consider and so much to be done. However, if you take these factors into considering when designing a custom site for your business, you and your employees can minimize some of the stress. And streamlining the process is what it’s truly all about.

If you need help with rental company web design services, systMD LLC works with tons of businesses just like yours. Give us a call today or request a quote. We hope you have learned some important web design tips for your rental company and wish you luck in the process.